Google’s June Update Seriously Impacted Adsense Earnings for Many

Forums that cater to people interested in Google Adwords and Adsense are buzzing.  Many web publishers have been devastated by a huge plummet in search engine traffic and Adsense earnings, while a few are reporting increases in traffic and Adsense revenue.

I’m not sure yet what this particular update has been labled, as previous updates have been coined with a one-word code name.  But whatever its called, its definite that it has made a serious dent in some web publishers earnings and web business careers.  The question now is, “Is the change temporary or permanent?”  Since it was first reported by some publishers on June 27 and has now existed for almost 3 days, I’m beginning to think that the outcome will not be temporary — which will send all the major SEO experts back into their corners scratching their heads and trying to figure out what to do now in order to get sites high search engine ranks in the SERP’s.

The answer to improving SERP rankings really hasn’t changed in the eyes of Google.  They’ve been giving webmasters guidelines for several years on what it takes to achieve success in the SERP’s.  The simple answer is — “Just write good content and dont’ try any tricks or gimmicks to fool the search engines.”  Follow that simple rule, writing good content often and your site will become popular over time regardless of where you stand in the search engine rankings.  The more popular it becomes, the more people visit, the more people link to you, the higher your search engine rankings will rise. 

But most people hate to write and want to see success now rather than later, and it is for these two reasons that they end up shooting themselves in the foot by implementing a method or scheme that is clearly in conflict with what the search engine companies want to see in the management of a website.  Thus, its only a matter of time before an algorithm change takes placed that is clearly designed to remove sites that have offensive material or use pratices not condoned by the search engines. 

The old “Kiss” principle comes to mind (i.e., keep it simple, stupid).  And by simple, I mean just stick to a good game plan of adding fresh content on a regular basis that has interest to your site visitors and over time you will realize great success online.  Obviously, there are more rules than this one, but its a good place to start.  Details about other rules to follow will be published from time to time.